April 24, 2023
Unlock Amazon with Multichannel Mentors: Webinar Series Launch
If you’re a brand looking to succeed on Amazon, it’s essential to have a comprehensive strategy in place. That’s why we’ve created a three-part Amazon webinar series “Audit, Activate and Accelerate” to help you to unlock the potential of the platform.
Unlock Amazon with Multichannel Mentors: Part 1 – The Audit
Our first webinar kicks off with Step 1: Audit
This webinar is designed to help you understand, plan and execute an effective marketplace strategy. After this webinar you will understand what good looks like and what you should be aiming for along with best-in-class pages for your categories.
Auditing your Amazon presence is a crucial first step in building a strong foundation for success on the platform. Our team of specialists will conduct a Platform Performance Audit, examining five key areas of your marketplace presence:
- Above and Below the Fold on Product Detail Pages
- Customer Reviews and Questions
- Store Pages
- Advertising
- Brand Presence
We can also apply this approach to your competitors to give you further insights and comparisons.
Above-the Fold
We start by assessing the above-the-fold area of your product detail pages. This is the section that customers see before they start scrolling down and one of the first chances you get to make an impression on potential buyers. It’s crucial to ensure that this area showcases your product effectively and persuades customers to explore further. Our team will identify any areas of improvement and make recommendations to optimise your product listings.
Customer Reviews
According to Amazon’s data, 91% of shoppers read product reviews, and those reviews influence their buying decision. It’s essential to address any blockers, negative feedback and common themes found within the reviews to improve customer experience and help them to convert. We’ll analyse your reviews and questions to identify missing answers and develop strategies to improve your customer experience. For example, suggestions on where to address this and how you can demonstrate this feedback to potential customers.
Below-the-Fold
We’ll also review below-the-fold areas of your product detail pages as this is a great space to get creative and showcase your brand. Along with looking for opportunities to optimise content by including a comparison chart module to cross sell products, we will also compare you to best in class examples. Our team will review it alongside other A+ we have worked on which has improved organic conversion rate.
Branded Content
We’ll work with you to create Enhanced Brand Content that showcases your products and helps you to tell your story. This will create better relationships with your customers and reduce blockers that are preventing customers from making a purchase.
Advertising
Advertising presence is also essential on Amazon, especially for new products or high competition categories. Leveraging both brand related and high impact key terms will ensure you remain visible both in search and on product pages. Our team will create and manage sponsored product, brand, display, and video campaigns to reach your target audience faster both on and off Amazon. We’ll develop an advertising strategy that aligns with your KPIs and we work with sellers in the UK, EU, US & APAC on both Vendor and Seller Central.
Amazon Store
Finally, we’ll look at your brand store pages. A dynamic and engaging store page can drive conversions and encourage repeat purchasing. Most importantly, it will help showcase your brand on Amazon and should be treated as its own webpage on Amazon. We’ll build a store page that follows best practices and your brand guidelines to create an intuitive store that promotes your products and brand in a way we know converts.
Platform Performance Audit
Through our comprehensive Platform Performance Audit, we’ll identify key areas that need the most attention on your marketplace presence. We’ll create a prioritised plan which will guide you through the steps to achieve marketplace readiness, build organic sales and create a strong foundation for advertising activity. Our goal-orientated approach aims to deliver actionable insights and recommendations that leverage your current strengths and introduce new opportunities.
In summary, Step 1 – Audit, is the most essential step in our webinar series to help brands succeed on Amazon.
JOIN OUR FIRST WEBINAR
UNLOCK AMAZON WITH MULTICHANNEL MENTORS: DEVELOPING YOUR BRAND ON AMAZON
Our first event “Unlock Amazon with Multichannel Mentors: Developing your brand on Amazon” will be a webinar presented at 10:30 am on Friday 5 May 2023. We invite you to learn more about what our marketplace experts Beth Watson and Lauren Davies will covering on here.
In the first of a three-part series, Multichannel Mentors Beth Watson and Lauren Davies will help you to unlock the potential of selling on Amazon. Part 1 covers a lot of ground: from brand registry to best-in class listings, Amazon stores and advertising, we’ll be sharing insight from experience and auditing your product listings, live!
The first ten sign-ups will receive a FREE Platform Performance Audit: this will include an analysis of five key areas of your marketplace presence and provide actionable insights and recommendations to build a strong foundation for success.
Provide a link to your product page when you sign up for the webinar and we’ll share our reviews with you during the Q&A.
All webinar attendees will receive a Marketplace Audit discount code.