Google Automated Discounts
Woocommerce & Shopify Plugin
Auto Discount Merchant feature from Google *
Cloud Seller Pro have been working closely with Google to create a new plugin and extension for Woocommerce and Shopify, to enable their new Auto Discounting feature within the Merchant Centre, which is currently in beta and only open to invited sellers.
Google’s Automated Discounting is a repricing tool using algorithmic data to optimise prices for each merchant to maximise their gross profit.
It works by identifying products and defining the desired min/max price ranges in order to calculate the optimal discount using real-time signals such as, market prices, price elasticity, seasonality trends, estimated delivery day, brand, etc. to optimise seller ROAS.
Shift discounts and marketing spend to match changes in consumer behaviour and demand
Reach more online shoppers
Highlight relevant deal seamlessly within Shopping ads
Increase ROAS, Revenue, & Profit
Effectively price products with reduced time, effort, & cost while maintaining control
* Currently at Beta stage
Channel-based discounting designed to lead more shoppers to you
Drive brand awareness with new & existing customers seeking deals. Reach shoppers where they are on various Google surfaces.
On your Website
The automated discount is passed via a cryptographically secure token in the URL to your website. Promote your limited-time offers to drive conversions.
Automated Discounts Reporting
Measure the performance of your price optimisation program in Merchant Centre.
Full control of Parameters
Track incremental performance comparing treatment & control groups
At-a-glance view of key metrics for selected time frame
Pause & restart automated discounts, plus adjust ramp-up % at any time.
Who we work with
Our clients include major household names, high street brands, globally known products, and start-ups. Our heritage is an entrepreneurially led, innovative, dynamic business so we’re comfortable with change and ready for your challenge of scaling up and growing a business.