Google Ads - Paid Search Marketing

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Google Advertising

A Tailored

Google Advertising Strategy

Whether you are new to Google advertising, or have some experience, achieving the right balance in budgeting between text, display, and social advertising is a challenge for many businesses. And when you're trying to manage the day-to-day activities of your business, advertising can be an added headache that you can really do without. We’ll help you develop and adjust a Google Advertising strategy built around your business goals, and execute it for you, freeing you up to do what you do best - running your business.

You’ll have the full benefit of our team's decades of experience with Google advertising. That insight allows us to select the most effective approach for your business, ensuring you get the most bang for your buck.

We use performance data to drive campaign-level strategy. We believe that’s the best way to produce the results our customers deserve on a business-wide scale. Each strategy is designed to achieve our clients’ specific business goals, whatever they may be. We’ll advise you on the optimal combination of Product, Service, and Brand advertising to maximise the effectiveness of your ad budget. And, because we only charge by results, our success is tied to yours.

By combining campaigns across Search, Shopping, Display and Video, we can better reach search users at every stage of the customer journey, maximising your ad spend and getting the best results possible for your business.  So, let us take the pain out of Google advertising, so you can get on with what you're good at!

If you're already using Google advertising, why not schedule a free, no obligation audit and let our experts take a look at your current strategy.

Schedule my Google Shopping Audit

Google Text Advertising

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The bread and butter of a typical ad campaign

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Highly relevant advertising receives high click-through rate (CTR)

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Optimised bid adjustment for time, day, schedule, and location

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Continuing optimisation through keyword research, identifying new opportunities and negative keywords

Video Ads (YouTube Advertising)

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A wide range of targeting options

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Typically low cost per click (CPC) for campaigns

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Continual optimisation through buyer persona research

Display Ads via Google Display Network (GDN)

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Reaching potential customers on any site using Google AdSense

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A/B testing on ad banners

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Ongoing optimisation through targeting combinations

Google Shopping (Product Listing Ads/PLAs)

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Creation and cleaning of product feed from your eCommerce platform

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Resolving errors in feed connection

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Creation of product groups, building of ad campaigns

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Continuous optimisation of campaign performance, building negative keyword lists and adjusting keyword priority

Benefits of Google Advertising

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Control over messaging, targeting and timing

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Highly accountable advertising spend

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Gain credibility and impact when you appear in organic and paid search listings

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Increase click through rates and drive organic SEO performance

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Test the effectiveness of chosen search terms

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