Strategy

Shopify is a great ecommerce platform that many businesses thrive on but it is also a blogging platform that is designed to help you sell products and services. Despite this, a huge ...

Data, it really is everywhere. Whether it’s indicating how many spaces are left in England’s “smart” car parks or tracking at-risk snow leopards in Tajikistan, the use of data is prevalent in almost ...

5 Reasons to Outsource your Digital Marketing Small business owners often wear several hats: HR, Recruitment, Marketing, Sales and so on. But you know the old saying about being a ‘Jack of ...

Make the most of Black Friday: top tips for eCommerce Retailers It has been a turbulent year for retail, with no clear sign of normality on the horizon. With the biggest shopping ...

In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work ...

Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can: Identify which promotional campaigns are bringing in the most customers.Track ...

Remarketing services allow you to reach out to ‘almost’ customers. These include: People who visited your site, checked several pages, but didn’t buy.People who went as far as adding products to their ...

For many people, ‘blockchain’ is just another cryptocurrency word like ‘Bitcoin’, ‘hodlgang’, and the rest. But blockchain is potentially a lot more than the technology behind Bitcoin. So, what could it mean ...

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over ...

So, you’ve taken time refining your web store and reducing your customer drop-off rate. You’ve got an automatic emailer configured to catch customers who do abandon their carts. Your products are listed ...