Amazon's Own Brands are receiving less of a marketing push. But why?

Today in the round-up: Amazon Cuts Promotion for Own Brands Changes in ‘Refund Culture’; PayPal Change Terms In-App Shopping Comes to Instagram Probe into Online Reviews Google Launches ‘Cloud for Retail’ Amazon Out of China Own Brand Promotion Reduced on Amazon Amazon Basics. Amazon Essentials. Amazon Fresh. Wickedly Prime. Amazon Elements. Believe it or not,…

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The Amazon Vendor Purge has counterfeiting and profit margins at its core, but what's the bottom line for you?

Two weeks ago, Amazon stopped buying from its Vendors. The change was abrupt and had no warning – one day, the weekly purchase order just wasn’t there for tens of thousands of Vendors. A week later, many of these Vendors were reinstated. However, not only did some not return, but Amazon has pushed those who…

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Amazon's growth in early 2019 isn't meeting analyst forecasts. What does this mean for you?

Months after Amazon’s market value broke the trillion-dollar barrier, immediately after a record performance for the holiday period, the firm has forecast reduced growth this quarter. Investor concerns have led to Amazon’s share price dropping by almost 5% during after-hours trading on the 31st. The price dropped from 1750 to a low of 1623.90 over…

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he Price of Romance: Paid Ad campaigns built around Valentine's Day are about to go into high gear. Are you ready to compete?

With less than three weeks to go before Valentine’s Day, we’re approaching the perfect point to launch your romance-driven paid search campaign. February often sees an increase in Amazon Sponsored Ads and Google Shopping advertising budgets for just that reason – browsers are more likely than ever to convert to customers, so your potential return…

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