Google Shopping changes how it handles GTINs and other unique product identifiers.

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed. Not only that, but those of you who read the original version of part two might notice a…

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eCommerce is growing, and Google Shopping is taking a bigger share of the growing market.

Google Shopping ads are growing in importance for online retailers, according to major independent reporting. Merkle Inc released their quarterly Digital Marketing Report for Q4 2018. Merkle specialise in big data analysis in the digital marketing world, and their quarterly reports are eagerly awaited in the industry. Among the highlights of the latest Merkle report:…

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