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Google Shopping Campaign Structure
In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work for you. Campaign Structure Google Shopping campaigns can be extremely flexible in how you set them up, but the trade-off is that they’ll…
Read MoreGet the Most Out of Analytics Referrals: Payment Gateway Verification
Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can: Identify which promotional campaigns are bringing in the most customers. Track the sources of visitors coming in from other routes. Pinpoint which pages cause visitors to lose interest. Identify other ‘pain points’ in…
Read MoreWeekly eCommerce News Round-Up: 20-26 July
Internal and external disruptions and problems for major brands mark most of this week’s biggest eCommerce headlines. What might you need to know to make the right business moves in the rest of Q3 2019? Sainsburys and Amazon in Deliveroo Tug of War eBay getting into the Fulfilment Industry Google Shopping Overhaul Officially Launches Amazon…
Read MoreWeekly eCommerce News Round-Up 13-19 July 2019
Following Prime Day at the beginning of the week, many businesses are announcing their preparations for the future. Our top headlines include: DHL Prepare for Christmas with Courier Surcharge Facebook Promises to Make Libra Acceptable to Regulators Dr Martens Joins AR App Community Asos Restructure Amid profit Warningsd Ex-Google Worker Creates ‘Whistleblower Non-Profit’ DHL Prepare…
Read MoreAmazonWatch: New EU Probe Launched
The European Commission launched a formal investigation into Amazon today. Its focus is on how Amazon interacts with Amazon Sellers. The antitrust proceedings are being headed by Margrethe Vestager, the European Commissioner for Competition. Vestager has been responsible for a string of major decisions against big companies, including the biggest tax fine in history –…
Read MoreWhat is Remarketing?
Remarketing services allow you to reach out to ‘almost’ customers. These include: People who visited your site, checked several pages, but didn’t buy. People who went as far as adding products to their cart, but didn’t check out. People who used a free trial of your service or sent off for a free sample but…
Read MoreCloud Seller Pro Achieves Google Premier Partnership
Newly Launched Cloud Seller Pro Service Earns Google’s Top Recognition Cloud Seller Pro, the Lancaster-based eCommerce marketing brand, is now listed as a Google Premier Partner. This level of Google Partnership is reached only through sustained achievement – Premier Partners must be successful and have a high level of knowledge throughout their teams, which Cloud…
Read MoreWeekly eCommerce News Round-Up: 29 Jun – 5 Jul
Amazon continues to grab headlines this week in the run-up to Prime Day, but not all of them are good. Elsewhere, Marks & Spencer and Sports Direct both make the news. Is Sports Direct Fit for the Future? Marks & Spencer Pushing Internationally with eCommerce Business Prime is Coming to the UK Amazon’s Deliveroo Investment…
Read MoreWeekly eCommerce News Round-Up: 22-28 June 2019
This week sees major retail drama around the Prime Day date, as well as big plans from Instagram, Shopify, and Asos. We’ll be looking at: Asos Pushes Sustainability Fulfilled by Shopify? New Fulfilment Network Launched Instagram’s Retail Roadmap Laid Out Amazon Prime Day and eBay’s ‘Crash Sale’ Amazon Air Hits 70 Jets Asos Pushes Sustainability…
Read MoreVirtual Shop Space: The Amazon Shopping ‘Mall’
They say history is full of cycles. Retail history certainly is. Back in the 1990s, there was much debate about whether a store should stay on the high street or move to a shopping centre out of town. Both options had their benefits; the high streets were established and saw hundreds of visitors every day.…
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