Cloud Seller Pro Blog

Google recently announced some big news – Google Shopping is now offering free listings! In a blog post titled “It’s now free to sell on Google”, Google’s President of Commerce, Bill Ready laid out the shape of things to come for Google Shopping in just a few brief paragraphs. In short, Google Shopping is evolving,…

Following the recent news that ChannelGrabber has been acquired by our parent company Cloud Commerce Pro, we’d like to welcome ChannelGrabber clients into the family. The merger grants you the same close connections with Cloud Seller Pro enjoyed by Cloud Commerce Pro customers. We’d love to help you build your audience and reach new customers…

Showing customer reviews on your Google Shopping listings is a proven way to increase the number of clicks from search users. It can also improve your conversion rate. Building up your ‘trust factor’ has a key part to play in eCommerce returns – and showing review ratings is a great way to do it. Hooking…

Amazon is in the headlines for several reasons this week, and we’ll cover some of the others soon. This story, though, affects Amazon Sponsored Product Ads. For Cloud Seller Pro, that makes it an automatic priority. Sponsored Product Reporting Inconsistencies Noted A report broke late yesterday from Jira – the leading bug tracking software –…

In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work for you. Campaign Structure Google Shopping campaigns can be extremely flexible in how you set them up, but the trade-off is that they’ll…

The third instalment in our Complete Guide to Google Shopping will take you through optimising your product feeds, identifying poorly-performing products, and more. Making sure Google Shopping receives your product feed with properly optimised information can be the difference between being lost in the shuffle and becoming a major player. Search Terms & Google Shopping…

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed. Not only that, but those of you who read the original version of part two might notice a…

Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can: Identify which promotional campaigns are bringing in the most customers. Track the sources of visitors coming in from other routes. Pinpoint which pages cause visitors to lose interest. Identify other ‘pain points’ in…

Last week we took a close look at Google Shopping, its history, its future, and why you should use Google Shopping to sell online. That was just the first part of our complete guide to Google Shopping. In this instalment, we’ll cover how to set up and link Google service accounts for Google Ads, Google…

Google doesn’t release the exact number, but is willing to tell us that over two trillion searches are made every year. That means somewhere around 5.5 billion searches per day, or about four million searches per minute. Retail ecommerce is growing steadily. It’s estimated that annual global ecommerce sales will top $4.5 trillion by 2021.…

Internal and external disruptions and problems for major brands mark most of this week’s biggest eCommerce headlines. What might you need to know to make the right business moves in the rest of Q3 2019? Sainsburys and Amazon in Deliveroo Tug of War eBay getting into the Fulfilment Industry Google Shopping Overhaul Officially Launches Amazon…

Amazon Sellers in the UK and Europe are starting to receive emails about the Amazon VAT Calculation Service (VCS). This new service will be available to any Amazon Seller who expects to sell to businesses in areas using VAT to tax purchases in the next few weeks. It is also the method Amazon has chosen…

Following Prime Day at the beginning of the week, many businesses are announcing their preparations for the future. Our top headlines include: DHL Prepare for Christmas with Courier Surcharge Facebook Promises to Make Libra Acceptable to Regulators Dr Martens Joins AR App Community Asos Restructure Amid profit Warningsd Ex-Google Worker Creates ‘Whistleblower Non-Profit’ DHL Prepare…

The European Commission launched a formal investigation into Amazon today. Its focus is on how Amazon interacts with Amazon Sellers. The antitrust proceedings are being headed by Margrethe Vestager, the European Commissioner for Competition. Vestager has been responsible for a string of major decisions against big companies, including the biggest tax fine in history –…

Remarketing services allow you to reach out to ‘almost’ customers. These include: People who visited your site, checked several pages, but didn’t buy. People who went as far as adding products to their cart, but didn’t check out. People who used a free trial of your service or sent off for a free sample but…

It’s a week of technological innovation, connectivity, and potential legislation in eCommerce. Our top stories of the week: Asos Introduces Virtual Catwalk New Report from BigCommerce Shows Why Cart Abandonment is High Royal Mail Adopting Electric Vans in Scale Size? Brings the High Street’s Big Advantage to eCommerce Will the “Amazon Tax” Launch Next Year?…

Newly Launched Cloud Seller Pro Service Earns Google’s Top Recognition Cloud Seller Pro, the Lancaster-based eCommerce marketing brand, is now listed as a Google Premier Partner. This level of Google Partnership is reached only through sustained achievement – Premier Partners must be successful and have a high level of knowledge throughout their teams, which Cloud…

Amazon continues to grab headlines this week in the run-up to Prime Day, but not all of them are good. Elsewhere, Marks & Spencer and Sports Direct both make the news. Is Sports Direct Fit for the Future? Marks & Spencer Pushing Internationally with eCommerce Business Prime is Coming to the UK Amazon’s Deliveroo Investment…

This week sees major retail drama around the Prime Day date, as well as big plans from Instagram, Shopify, and Asos. We’ll be looking at: Asos Pushes Sustainability Fulfilled by Shopify? New Fulfilment Network Launched Instagram’s Retail Roadmap Laid Out Amazon Prime Day and eBay’s ‘Crash Sale’ Amazon Air Hits 70 Jets Asos Pushes Sustainability…

They say history is full of cycles. Retail history certainly is. Back in the 1990s, there was much debate about whether a store should stay on the high street or move to a shopping centre out of town. Both options had their benefits; the high streets were established and saw hundreds of visitors every day.…

This week, the biggest eCommerce news is all underlining trends for the future – so be prepared, both as a retailer and as an online customer. In our news roundup this week: Amazon Dominate Google in UK Shopping Inspiration StyleSnap Goes Live on Amazon App Prime Air Drone Officially Places Amazon in Drone Delivery Race…

Boost sales, reduce ad spend – whatever your goal, an Amazon consultant may be the smarter way to achieve it. So how do you choose? Getting a strong return from your Amazon Seller account takes both time and skill. Amazon consultants already have the skill. Not only that, but their time isn’t time you would…

In the news this week: Amazon Echo Show 5 May Change the Game Amazon Cuts Back Further on Smaller Vendors £400 Million Public Sector Deal with Amazon Launches Uber Gets into Drone Delivery Game IKEA’s New Virtual Reality App Set for Launch Amazon Echo Show 5 May Change the Game Another incarnation of Amazon Echo…

Cloud Seller Pro were awarded Google Technical Partner status within a week of their invitation to the Google Partners EMEA Growth Summit in London. These summits are part assessment, part opportunity to learn, and invitations are available only to businesses which have caught Google’s eye. During the summit, Cloud Seller Pro’s Head of Operations, Simon…

This week, the stories we’re looking at include: PayPal Lays Plans for Expansion Once eBay Divorce is Over eBay Managed Payments Increases Fees Royal Mail Brings Back Second Daily Delivery Louis Vuitton Uses Blockchain to Fight Counterfeiting Ford’s Plans for “Last 50 Feet” Delivery Automation PayPal Lays Plans for Expansion Once eBay Divorce is Over…

The Google Partners Growth Summit is on in London, and Cloud Seller Pro is in attendance! It’s a big honour to be invited to the summit. Not only that, it’s an incredible opportunity for learning. The Academy itself is decorated in Google’s trademark whimsical style, as you can see – but the atmosphere is amazing.…

The big headlines in eCommerce this week include: Magento Launches Magento Commerce Branded Stores for Amazon eBay Push Marketing Initiative ‘Offers to Baskets’, Coming This Year New Google Grow My Store Tool Zavvi Accidentally Invites Thousands of ‘Winners’ to Champions League Final Is eBay About to Launch a Cryptocurrency? Amazon Set to Invest in Deliveroo…

Google has made a series of major announcements about Google Shopping lately. All of them seem designed to create a stronger experience with more options for businesses to reach their markets as Google Shopping expands. Soon, your Shopping feed will be able to run ads on YouTube and Google Discover. Both Product and Showcase Shopping…

Between May and October last year, around 100 Amazon sellers lost money due to a widespread hacking operation. The news broke late last week when Bloomberg reported on a document filed with UK courts last November. The filing has only just been made public. Inside the Amazon Hack Beginning on May 16th, 2018, hackers diverted…

In the news this week: Etsy prepares push to compete with bigger marketplaces YouTube to introduce shoppable videos Amazon UK introduces ‘Shipping Region Surcharges’ Hasbro & eBay confirm compensation for Magic mess-up eBay UK reaches 25 million visitors per month eBay moves into UK high streets Etsy Prepares Push to Compete with Larger Marketplaces Etsy’s…

Zalando Customer Reach Skyrockets Over Q1 2019 Facebook Group Pushes to Compete with Amazon on Sales Amazon Set Up New UK Fulfilment Centre DPD Goes Environmentally Conscious with eBike Delivery Argos AR App: The Shape of Things to Come Zalando Customer Reach Skyrockets Over Q1 Many customers hadn’t heard of German fashion marketplace Zalando until…

BuzzFeed News Publishes Major Amazon Scammer Investigation After the revelations from Which? magazine and the BBC, the latest investigative reporters to unveil more about the seamier side of Amazon scammers are at BuzzFeed News. What’s in this report that wasn’t in the others? More of the scammers’ point of view. BuzzFeed has researched the shadow…

For many people, ‘blockchain’ is just another cryptocurrency word like ‘Bitcoin’, ‘hodlgang’, and the rest. But blockchain is potentially a lot more than the technology behind Bitcoin. So, what could it mean for your business? What is Blockchain? The basics of blockchain technology: it’s a piece of software which encrypts the history of that software’s…

Today in the round-up: Amazon Cuts Promotion for Own Brands Changes in ‘Refund Culture’; PayPal Change Terms In-App Shopping Comes to Instagram Probe into Online Reviews Google Launches ‘Cloud for Retail’ Amazon Out of China Own Brand Promotion Reduced on Amazon Amazon Basics. Amazon Essentials. Amazon Fresh. Wickedly Prime. Amazon Elements. Believe it or not,…

Fake Amazon reviews. Just how big a problem are they for Amazon sellers? Earlier this month we looked at Amazon’s practice of review bundling and how it’s unfortunately allowed low-value products to benefit from reviews of high-quality equivalents. A lot of the information we used came from Which? magazine’s investigation. Which? has released a new…

Welcome to the first in a new series of weekly news blogs looking at recent developments in the eCommerce world. Today: Amazon Sellers gain more control over how they add and market products Amazon Seller Central reduces referral rates across many categories Offer Drop Alerts now fully live for Google Shopping users Microsoft & Squarespace…

Following a successful trial in American markets this February, Amazon is reducing referral fees for multiple product categories in the UK and the EU. Amazon’s share of retail is huge – over £4 in every £100 spent in the UK is spent on Amazon. Only four companies beat that; Sainsbury’s, Tesco’s, Asda and Morrisons. Outside…

The Amazon Which? Hunt UK consumer rights magazine Which? has turned its attention to customer reviews on Amazon and how they affect sales. We recently looked at how the retail giant is taking on counterfeit products, but reporting from multiple sources indicates that review manipulation may be just as big a problem – and some…

Google’s external training organisation, the Google Digital Garage, is returning to the UK in may to help high street retailers learn the skills they may need to evolve. Hot on the heels of recent concern for the future of the high street, they’re working with the Federation of Small Businesses (FSB) and the Department for…