The Future of Ecommerce Data

Migrating from GA3 to GA4

The current go-to tool for ecommerce businesses is being phased out and replaced. We explore how the latest version of Google Analytics (GA4) enables for a more comprehensive view of the customer journey to benefit ecommerce businesses. As an ecommerce business, you’ll regularly be poring over data to inform your marketing campaigns and wider business…

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Shopify’s blog setup and why it’s so critical to ecommerce success

Shopify blog set up and why it is critical for ecommerce success

Shopify is a great ecommerce platform that many businesses thrive on but it is also a blogging platform that is designed to help you sell products and services. Despite this, a huge number of people do not use this powerful marketing resource to its full potential. This article will go through exactly how you can…

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Listing for Success on Amazon: Our Essential Tips

Listing for Success on Amazon - Header imgae

How can sellers increase listing success on Amazon? Beth Watson, our advertising and marketplace expert, gives us her three top tips. Today, Amazon has over 281,000 sellers in the UK selling over  600 million products. It has become the go-to marketplace for practically all sellers and buyers. It also has the largest brand recognition and…

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The great platform debate: Shopify vs WooCommerce

Shopify vs WooCommerce

If you’re setting up or redesigning your online shop, what platform should you use to host it? Anyone who has done even the most cursory research will have seen the names WooCommerce and Shopify, as they’re two of the biggest ecommerce platforms out there at the moment. Deciding what’s best for you is crucial if…

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Make or break your ecommerce business with this non-negotiable

Make or Break header photo for CSP

Data, it really is everywhere. Whether it’s indicating how many spaces are left in England’s “smart” car parks or tracking at-risk snow leopards in Tajikistan, the use of data is prevalent in almost every domain of life these days. It might be complicated, but we should never shy away from its utility, especially when it comes…

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How Your Business Can Turn Organic Traffic Into Effective Leads

Webinar Graphic - How Your Business Can Turn Organic Traffic Into Effective Leads.

Content marketing is an essential marketing tool for any business and can bring a huge audience to your website. So how do you take advantage of this increased brand awareness and traffic? This article will explain how you can take that organic traffic and use effective, proven strategies to convert them into effective leads and…

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Future Proof Your Ecommerce Brand: Why do you need a blog for Ecommerce?

Webinar Template - Why Do You Need a Blog For Ecommerce

Blogging is a staple of content marketing strategies for good reason. It works, and it works extremely well. Despite this, so many businesses are not taking advantage of this powerful marketing tool. If you have a brand, business or eCommerce site, this article is here to tell you exactly why blogging isn’t just important to…

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Future Proof Your Ecommerce Brand: Why Do You Need Content Marketing?

Why do you need content marketing?

The world of eCommerce is evolving, and having a strong digital content strategy is now no longer just important for your business to grow and succeed, it is essential. Content, or a lack of it, can make or break your business. Done badly, or not at all, and you are essentially making your website look…

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Future Proof Your Ecommerce Brand: What is Content Marketing?

CSP What is content marketing

Content marketing is a powerhouse marketing tool that has become essential for any online business to grow and succeed in today’s competitive marketplace. This list of Frequently Asked Questions should help you navigate through all your concerns or queries about content and show you exactly why a strong content marketing strategy is vital for your…

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Primed and Ready: Are you ready for Amazon Prime Day?

Amazon Prime Day Article with woman pointing to speech bubble

Unlock more opportunities on Amazon Prime Day with our top tips. In a flash, Amazon’s highly anticipated Amazon Prime Day is nearly upon us. With so many retailers striving for a multichannel presence, how much resource and investment should online retailers and brands allocate to the two-day shopping bonanza? We take time to speak with Cloud Seller Pro,…

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