April 19, 2023
Announcing Multichannel Mentors: an ecommerce webinar series
As online shopping continues to grow, consumers are becoming more comfortable with technology, using more channels for inspiration, search and purchase than ever before.
Accelerated by the pandemic and driven by changes in shopping behaviour, innovation in ecommerce technology has proliferated and has in turn increased the complexity of the multichannel ecosystem. Now, in 2023, with energy bills and inflation remaining high and consumers spending less, understanding where to invest your marketing and technology budgets, while recruiting the specialist skills to manage it all, are in equal parts vital and challenging.
But with so many routes to market and channels to leverage: where do you start, where should you invest, and which agency should you work with to execute your plan?
We’re here to help answer those questions during the decision-making process.
Ecommerce agency, CSP Commerce, is excited to announce the launch of Multichannel Mentors, a brand new initiative which aims to unlock the potential of multichannel ecommerce by providing channel and platform-specific content and mentorship for brands and retailers wanting to optimise existing – and explore new – sales channels.
Drawing on the experience of experts from across our network, we will share valuable insight, covering performance marketing, ecommerce platforms and channel strategy with you the ecommerce community. In the coming months, we will be hosting webinars and video interviews, sharing resources and research and inviting you to Q&A sessions and in-person events at our new home at WPP Campus in Manchester, while fostering a digital community that seeks to collaborate and grow.
Who’s this for?
Ecommerce professionals, store owners, brands and retailers, peers and partners – everyone!
Themes to expect:
- How to maximise the opportunities in Google and Microsoft Advertising suites.
- How to leverage the full potential of marketplaces
- Trends in shopper behaviour that will affect your bottom line, products and marketing.
- How to implement a social strategy that’s right for your products and audience
- How to scale your ecommerce business, by driving efficiencies through better systems.
Commenting on the initiative, Nicky Scanlan, Head of Client Services at CSP Commerce:
“The challenges for ecommerce businesses are clear, however, finding out how to execute a strategy that delivers RoI and impact before you invest is tough. We realised that the majority of ecommerce brands feel isolated in facing these challenges or that the help comes at a cost.
Our specialists work with sellers, retailers and brands across every stage of the shopping journey in nearly every vertical. This means we are uniquely placed to share a breadth of experience and expertise in order to support businesses looking to expand and optimise their ecommerce platforms and channels. Sharing hands-on advice and tactical ways to move forward in an open house format, Multichannel Mentors will help you to unlock the opportunities that multichannel ecommerce presents.”
JOIN OUR FIRST WEBINAR
UNLOCK AMAZON WITH MULTICHANNEL MENTORS: DEVELOPING YOUR BRAND ON AMAZON
Our first event “Unlock Amazon with Multichannel Mentors: Developing your brand on Amazon” will be a webinar presented at 10:30 am on Friday 5 May 2023. We invite you to learn more about what our marketplace experts Beth Watson and Lauren Davies will covering on here.
In the first of a three-part series, Multichannel Mentors Beth Watson and Lauren Davies will help you to unlock the potential of selling on Amazon. Part 1 covers a lot of ground: from brand registry to best-in class listings, Amazon stores and advertising, we’ll be sharing insight from experience and auditing your product listings, live!
The first ten sign-ups will receive a FREE Platform Performance Audit: this will include an analysis of five key areas of your marketplace presence and provide actionable insights and recommendations to build a strong foundation for success.
Provide a link to your product page when you sign up for the webinar and we’ll share our reviews with you during the Q&A.
All webinar attendees will receive a Marketplace Audit discount code.